We provide owners and the next generation of owners with the knowledge and expertise they need on:

• Different ownership roles and see the opportunity to own well together even if not everyone is active in the family company;

• Ownership strategy that brings the owners together - vision, goals, values, risk, liquidity and growth;

• Establish a framework that enables the family to learn together, make decisions and communicate about contributing to good ownership (Ownership Board);

• Puts the family business and investments in an ownership note that provides guidelines for the business;

• Promote family education to ensure that family members have the knowledge necessary to fulfill their role as business owners and family roles and to achieve the goals set;

• Manage the family's relationship with the outside world - social, societal, philanthropic and political roles;

• Their competence, awareness and ability to work in teams at owner level is important for whether they manage to succeed for generations, but also for short-term success in the business they currently own;